Lumentus offers comprehensive advertising capabilities ranging from strategy and concept development to final production and implementation. We also provide full-scale media planning and buying across all channels. We are deeply experienced in both traditional and digital advertising, including pay-per-click, contextual and native approaches.
Advertising Creative
- Trade
- Out-of-home (OOH)
- Digital
Branding and Brand Development
- Logo and identity development
- Naming – company, service, and product
- Brand architecture, hierarchy, and guidelines
Creative Content Development
- Thought leadership – Case studies, white papers, infographics, etc.
- Long- and short-form video
- Marketing collateral
- Podcasts and webinars
Media Planning and Buying
- Contextual advertising – search engine marketing (SEM), social media, and third-party syndication
- National and local broadcast, cable television and radio
- National, regional or local magazines (trade and consumer)
- National and local newspapers
- Out-of-home
