Content Rules: Create Customer Connections, Deliver Engagement and Drive Business

“Content Rules: Create Customer Connections, Deliver Engagement and Drive Business,” is a collection of insider tips and guidelines on developing content that matters to stakeholder audiences, building relationships and spurring sales. From bylined articles to video to, yes, even whitepapers, learn how to turn good content into great content.

Topics include:

Building Customer Connections
Fitting the Media to the Message
6 Steps to Success
Tracking ROI

Learn more about putting your organization on the path to breakthrough content

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Rob Beltran

Robert Beltran is a Senior Partner at Lumentus and is one of the firm’s founding partners. Rob relies on his broad, cross-industry experience to provide strategic counsel and direction around all “Paid” engagements and integrated marketing assignments undertaken on behalf of clients. He built his reputation working with an array of industry-leading companies and some of the world’s most recognized brands, including The Coca-Cola Company, Colgate-Palmolive, LG Appliances, UBS, CEMEX, FMC Technologies, Leviton Manufacturing, Advil Cold & Sinus and the U.S. Postal Service.

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Content Rules: Create Customer Connections, Deliver Engagement and Drive Business

Rob Beltran

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