Can Boeing’s Online Reputation Re-Gain Altitude?
Despite the challenges it faces, Boeing has the potential to regain altitude in the online realm. The company possesses a wealth of expertise, resources, and innovation that can be leveraged to rebuild trust and confidence.
In Google We Trust … In News Media, Not So Much
More than half of Americans believe that national news organizations actually intend to mislead or slant the facts, according to a major new study. The latest study released by Gallup and the Knight Foundation shows that only 26% of Americans have a favorable opinion of the news media, and 50% don’t believe what they read, see or hear.
Chaos in the air, on the ground, but Southwest reclaimed its online reputation
All across America, whether viewers or readers were even traveling, for the days right before Christmas and several days after New Year’s, the top of newscasts, major headlines, countless social media posts and, of course, Google news and searches, were dominated by one company, Southwest Airlines. And the most commonly used phrase: chaos in the skies.
ESG: A Communications Opportunity and Nightmare
First coined in 2004, Environmental, Social and Corporate Governance is now a mainstay, albeit sometimes controversial element, in 21st Century investing, with numerous ratings agencies now scoring corporate ESG.
