Bringing Diversity Program to Life

CHALLENGE:
Increase firm’s multicultural reach and show how it gives back to community.

APPROACH:
Created video series highlighting diversity among executives, financial advisors, and the communities they serve.

  • Leverage videos across website and social channels
  • Personal stories of executives and members of the community
  • Stories told through perspective of employees and event attendees
Results:

Videos leveraged by multiple divisions of Morgan Stanley, beyond multicultural channels.
  • Morgan Stanley Teaches Financial Literacy to Empower Students on MLK Day in Brooklyn
  • Morgan Stanley Hosts African-American Men of Westchester’s Youth Annual Business Skills Competition.