Preparing for IPO

Chartered Alternative Investment Analyst Association (CAIA) a non-profit organization that serves as the world leader and authority in alternative investment education.

Highly private company faced full public disclosure and needed to offset negative perceptions.


Develop new brand identity and content strategy to help redefine firm through thought leadership and social responsibility.

  • New branding
  • New website
  • CSR content plan
  • Executive video series
  • DRM

  • Fully displaced negative content about the company and its executives.
  • Reinforced KKR as innovator in private equity.