Preparing for IPO

Chartered Alternative Investment Analyst Association (CAIA) a non-profit organization that serves as the world leader and authority in alternative investment education.

CHALLENGE:
Highly private company faced full public disclosure and needed to offset negative perceptions.

APPROACH:

Develop new brand identity and content strategy to help redefine firm through thought leadership and social responsibility.

  • New branding
  • New website
  • CSR content plan
  • Executive video series
  • DRM
Results:

  • Fully displaced negative content about the company and its executives.
  • Reinforced KKR as innovator in private equity.