A Renewed Corporate Vision

Revamp the sleepy brand into a dynamic, nimble multi-channel presence.

Robust content development program focused on inbound marketing and lead nurturing.

  • Demonstrate expertise in clinical trials
  • Ad creative, blog posts, white papers, video, case studies, bylined articles

Multiple distribution channels:

  • Print/Digital ads and sponsorships
  • AdWords/SEM/SEO
  • Social media
  • Email
  • Media relations
  • Website
  • Podcast

Successfully linking the brand to customer franchises with unified look, messaging and tone. Marketing directly accountable for $65 million of new business revenue opportunity (website, email) 30 bylined articles placed in last year.