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Premier Research, a leading global contract research organization (CRO) serving biotech, pharmaceutical and medical technology companies, engaged Lumentus to bring their new corporate vision to life.
Communications efforts focused on corporate, business unit and service offerings that would strengthen perceptions of the Premier Research brand with drug development customers in Pediatrics, Analgesia and Rare Diseases – therapeutic areas central to the success of the organization.
Given the scope of the engagement, Lumentus developed a multi-phased approach. First, Lumentus created a corporate communications messaging platform that highlighted Premier Research’s focus on serving clients with specialized clinical research needs.
Following that work, the team developed integrated marketing program elements highlighting the client’s expertise in conducting Pediatrics, Analgesia and Rare Diseases trials, including: