“How to Make the Right Impression: A Guide to Digital Reputation Management,” is a practical guide to current search trends and statistics, which explains the increasing importance of search results on business growth and development. Inside you will learn about:
- DRM Strategy and Tactics
- Mitigating Negative Search Results and Promoting Positive Information
- SEO and SEM Best Practices
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Lumentus
Lumentus is a strategic communications consulting firm that helps its clients manage their brands, protect their reputations and improve their perceptions across target and stakeholder audiences. Lumentus Social is the firm’s social media technology and communications solutions unit, also based in the New York office. The firm’s principals are leading practitioners in the areas of corporate communications, public relations and public affairs, digital reputation management, social media, advertising and branding. Lumentus practices a discipline-agnostic approach that yields dynamic solutions able to continuously reflect changing business demands.