Many would believe that LinkedIn is designed for job hunters – and that’s the extent of its value. In reality, LinkedIn is a critical tool for anyone at any stage of their career, from the unemployed graduate to the CEO in the prime of his or her career. With its very high “domain authority,” a carefully crafted, active LinkedIn profile can help you own your digital namespace and by extension your online reputation.

In this video, Lumentus Senior Partner Christina Bertinelli explains the reasons to build, maintain and update your LinkedIn profile and the positive impact it can bring to your career and reputation. It may well be the digital keystone of your online reputation.