Many would believe that LinkedIn is designed for job hunters – and that’s the extent of its value. In reality, LinkedIn is a critical tool for anyone at any stage of their career, from the unemployed graduate to the CEO in the prime of his or her career. With its very high “domain authority,” a carefully crafted, active LinkedIn profile can help you own your digital namespace and by extension your online reputation.
In this video, Lumentus Senior Partner Christina Bertinelli explains the reasons to build, maintain and update your LinkedIn profile and the positive impact it can bring to your career and reputation. It may well be the digital keystone of your online reputation.
Lumentus
Lumentus is a strategic communications consulting firm that helps its clients manage their brands, protect their reputations and improve their perceptions across target and stakeholder audiences. Lumentus Social is the firm’s social media technology and communications solutions unit, also based in the New York office. The firm’s principals are leading practitioners in the areas of corporate communications, public relations and public affairs, digital reputation management, social media, advertising and branding. Lumentus practices a discipline-agnostic approach that yields dynamic solutions able to continuously reflect changing business demands.