In Google We Trust … In News Media, Not So Much
More than half of Americans believe that national news organizations actually intend to mislead or slant the facts, according to a major new study. The latest study released by Gallup and the Knight Foundation shows that only 26% of Americans have a favorable opinion of the news media, and 50% don’t believe what they read, see or hear.
Chaos in the air, on the ground, but Southwest reclaimed its online reputation
All across America, whether viewers or readers were even traveling, for the days right before Christmas and several days after New Year’s, the top of newscasts, major headlines, countless social media posts and, of course, Google news and searches, were dominated by one company, Southwest Airlines. And the most commonly used phrase: chaos in the skies.
Two Sides of the Kanye Coin: How One Brand Cleared the Smear
NEW YORK, Dec. 6, 2022 - Of all the companies that dropped ties with Kanye West ("Ye"), Adidas suffered the greatest fallout with its online image initially shattered, but only weeks later its results were virtually clean, according to a new study by Lightbox Search, the technology platform providing search results intelligence for agencies and in-house communications teams.
