CAIA Increases Engagement with Members

Chartered Alternative Investment Analyst Association (CAIA) is a non-profit organization that serves as the world leader and authority in alternative investment education.

CHALLENGE:
Increase brand awareness among Members, exam Candidates, and prospects, and to increase engagement and communication with existing Members.

APPROACH:
Integrated digital and social campaign.

  • Create company LinkedIn page
  • Develop and execute custom content calendar
  • Support launch new chapters in India and Cayman Islands
  • Create personal accounts and train executives on social media
  • Actively manage LinkedIn, Facebook and Twitter pages
Results

75%

LinkedIn Growth

50%

SM engagement up from prior year