Digital Reputation Management

Lumentus believes the key to understanding the first impression of your brand, business, organization, and executives is Google search results. Businesses and organizations must be strategic in effectively reaching their customers, prospects, employees, recruits, as well as the public -- and that means actively managing their online reputations, creating or enhancing value.

As a leader in the field of Digital Reputation Management, Lumentus utilizes Lightbox, a proprietary technology it developed for diagnosing, quantifying, monitoring, and strengthening online reputation.

Build

  • Manage your search results and own your online “namespace”
  • Create an integrated communications plan that achieves your goals
  • Leverage websites, media coverage, optimized content, executive profiles and social media to manage your digital footprint

 

Expand

  • Define your identity and improve how investors, employees and partners regard you online
  • Create and distribute targeted content to promote your business and objectives

 

Protect and Repair

  • Build a digital crisis communications plan with a reactive content strategy
  • Create relevant, accurate content to ensure your brand, company or organization is perceived with clarity; drive down inaccurate and negative results
  • Help ensure the best impression stakeholders see in search results, and less than desirable results are deprioritized
  • Dynamically manage search engine optimization to counter threats


Social Media

Lumentus believes social media marketing must reach beyond followers and “likes;” it must share your brand’s message, engage your customers and partners, tell your story, and contribute to the overall reputation of your brand or organization.

Lumentus is expert in both high-level social media strategy and day-to-day community management to ensure your objectives are achieved in this continuously evolving arena.

  • Social Strategy
  • Campaign Development
  • Influencer Marketing
  • Social Crisis Preparation & Management
  • Social Media Advertising
  • Community Management
  • Content Development, Seeding and Distribution
  • Social Listening & Analytics
  • Brand and Competitive Analysis


Advertising and Creative

Lumentus offers comprehensive advertising capabilities ranging from strategy and concept development to final production and implementation. We also provide full-scale media planning and buying across all channels. We are deeply experienced in both traditional and digital advertising, including pay-per-click, contextual and native approaches.

Advertising Creative

  • Trade
  • Print
  • Out-of-home (OOH)
  • Digital

Branding and Brand Development

  • Logo and identity development
  • Naming – company, service, and product
  • Brand architecture, hierarchy, and guidelines

Creative Content Development

  • Thought leadership – Case studies, white papers, infographics, etc.
  • Long- and short-form video
  • Marketing collateral
  • Podcasts and webinars

Media Planning and Buying

  • Contextual advertising – search engine marketing (SEM), social media, and third-party syndication
  • National and local broadcast, cable television and radio
  • National, regional or local magazines (trade and consumer)
  • National and local newspapers
  • Out-of-home


Strategic Communications

Lumentus works with you to ensure your messaging and your brand resonate with those who matter while engaging and mobilizing your greatest assets: your company’s employees, stakeholders, and leadership.

Strategic Communications Services

  • Public Relations
  • Media Relations
  • Corporate Social Responsibility (CSR)
  • Crisis Management
  • Event Planning and Coordination
  • Public Affairs and Litigation Communications
  • Investor Relations


Digital Strategy and Website Development

Lumentus creates digital strategies and experiences that work flawlessly to reinforce your brand and reach your target audiences. We help you understand what messages, information or impressions your users seek and how to communicate to them more effectively.

  • Digital Strategy
  • Website Design and Development
  • Search Engine Optimization (SEO)
  • Content Strategy and Writing
  • User Experience
  • Information Architecture