Matt Robson is Manager of Search Marketing Strategy at Lumentus where he plays an integral role in creating overall digital marketing strategies, SEO analysis, and SEM engagement. He leads accounts that focus on paid search, display, and paid social media campaigns. Matt develops actionable campaign models with a focus on ROI for a variety of clients.
With more than 12 years of experience as a marketing strategist and technology professional, Matt has worked for a number of specialist agencies and created SEO and digital marketing strategies for dozens of clients. He joined Lumentus from Bausbrand, where he was the SEO Strategist and worked with clients in the medical, technology and e-commerce sectors.
Previously, Matt has worked at WCG, McCann Health, Hearst Magazines and TMP Worldwide Advertising and Communications in a variety of SEO and SEM positions.
Matt is a graduate of Carnegie Mellon University and holds certifications in Google Analytics, Google Adwords, and Hubspot.