Since Google is the simplest and quickest due diligence tool available to investors researching hedge funds, Lumentus partner Christina Bertinelli explains at HFM Week how hedge funds can build and manage a compelling online presence that can be easily discovered. In summary, the steps are:

  • Building an accessible website
  • Optimizing the website for search engines so that it appears high in search results for potential investors
  • Regularly updated social media presence

Read the full article for more insights