The key to managing your online digital presence is to identify your best credentials and build digital assets specifically optimized to appear at the top of search listings. We work with you to identify and categorize each of the relevant articles and web pages. We then identify gaps and create a plan for developing the necessary online assets to close those gaps.

SEO & Social Media Reputation Management

We collaborate with you to define brand keywords, identify where your leadership may be vulnerable when searched online, and then develop and implement a strong digital presence strategy to neutralize negatives and prioritize positives.

Recommended tactics may include:

  • Create individual leadership page on company website and team pages to be ranked first for each keyword (individual name).
  • Identify additional pages on the site to optimize.
  • Identify philanthropic activities to be highlighted and optimized.
  • Optimize LinkedIn presence.
  • Claim and protect executive’s names on key social media platforms against cybersquatting and imposters.
  • Identify appropriate business profile pages to either be created or further optimized.
  • Create other online assets as needed to strengthen and protect your firm and brand.

We also may recommend both traditional and unconventional public relations efforts to build credibility and dimensionality, particularly via highly visible trade and general media. White papers, speeches, appearances on panels at industry events, new photographs and frequent publication of blogs may also be part of building a strong digital citadel.