NEW YORK, Feb. 28, 2018 /PRNewswire/ — A veteran online strategist who brings a range of digital skills, Marc Beharry, has joined digital communications agency Lumentus as Director of Search Marketing Strategy.
Beharry is responsible for creating and executing digital marketing solutions, from search engine optimization (SEO) to search engine marketing (SEM) campaigns, in order to achieve client goals. His addition further fills out an impressive roster of digital expertise offered by the New York-based firm.
Lumentus is a full-service integrated digital communications agency that helps clients build and manage brands while simultaneously protecting and improving perceptions. The agency represents a roster of corporations, public policy organizations, financial services firms, healthcare businesses, life sciences companies and executives from across the spectrum.
“We are thrilled to have Marc join our team and bring his world-class skills to our clients,” said Rob Beltran, Lumentus Senior Partner. “Marc’s experience, perspective and hands-on skills are impressive and will help us deliver even greater success across the digital landscape.”
Beharry developed digital strategy for various well-known brands including Advil, ExxonMobil, IAMS, Robitussin, Nexium, and ThermaCare. As Senior SEO Strategist at Tribal Worldwide/DDB, Beharry developed a track record of success generating traffic and conversion from internal and external search channels. His expertise focuses on implementing market research into campaigns, optimizing those campaigns into sales or public policy visibility and proving those successes across a variety of platforms.
“Lumentus has an impressive roster of clients and I am excited to leverage my digital expertise to help them achieve their goals,” said Beharry. “I am also excited to join a growing team with diverse backgrounds, knowing that this mix of capabilities will help us find creative ways to efficiently and effectively create solutions for clients.”
Prior to joining Tribal Worldwide/DDB, Beharry was an SEO Strategist at Accenture/Boomerang Pharmaceutical, and the Marketing Director at Blue Fountain Media where he planned and managed campaigns for the Kingdom of the Netherlands, the Green Bay Packers, Novartis Oncology, Celgene, Novo Nordisk, Children’s Aid Foundation and more. Beharry studied Information Management & Technology at Syracuse University.
Lumentus is in the midst of a major expansion after adding several new team members last fall.