Building a Brand for Warwick Energy Partners

CHALLENGE:
Warwick Energy and its CEO Kate Richard were largely unknown and tended to be perceived as an oil and gas company, rather than an energy-focused private equity firm

APPROACH:

  • Optimize firm website
  • Garnered media appearances, interviews, and public speaking opportunities
  • Leverage earned media and speaking opportunities to build reputation for the firm and its chief executive
  • Worked with Wikipedia editors to establish notability and create pages for Richard and Warwick
Results:

Lumentus’s approach completely changed Warwick’s search results and gave the brand full control of page-one search results for Warwick and for Kate Richard.