MarcomCentral and Lumentus Social are pleased to announce an integration partnership that allows companies to extend the reach of their most important content through compliant distribution to the social media channels of its employees, sales force, franchises and affiliates.
The combined MarcomCentral/Lumentus Social offering helps companies address the fact that they invest in high quality content but often struggle to get wide distribution through social media. This is especially true of companies in high compliance industries. Through MarcomCentral’s work flow and content approval tools and Lumentus Social’s point to multi-point distribution system, clients generate significantly better results from their social media efforts. End users can even customize their social media content while remaining within the appropriate guidelines set by legal and compliance.
The end results are significant and measurable. Clients can expect a quantifiable increase in the reach of their content, a significant increase in website traffic and transformative engagement with key target audiences. In addition, MarcomCentral’s clients will get access to Lumentus Social lead generation solutions, further enhancing the business value of their social media efforts.