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Whether you seek niche opportunities or mainstream tactics, social media continues to create and modulate reputations online. Lumentus is completely fluent in day-to-day social media to ensure your company’s critical communication objectives are achieved in this rapidly evolving space.
|Is social media working for you? Do you know? Are you sufficiently active? Social media marketing is for more than gaining followers; it shares your brand’s message, tells your story, and contributes to overall brand. Beyond being able to listen and share, brands need to deliver value.
This means understanding all platforms – Facebook, Twitter, LinkedIn, and the parade of new entrants – and audiences, as well as the most effective and efficient methods for engagement. Should you re-allocate your social media investment from Facebook to Instagram? Is Google+ valuable? Whatever your social media question our team will advise you on the right strategy and then facilitate all areas of execution.
Lumentus approaches social media with an overarching strategy that includes a combination of two phases: First we build and engage, second we promote.