NEW YORK, June 22, 2016 — Veteran technology marketing and product expert Elliot Bricker has joined Lumentus Social, one of the world’s leading social media marketing platforms, as Vice President of Product.
Bricker, who will lead the company’s go-to-market strategy, joins Lumentus Social with more than 25 years of experience in bringing enterprise products to market in both startup and corporate environments. He will help the company capitalize on the growing market demand for services that extend social media reach and engagement, enabling global brands across many industries to bolster their relationships with clients and improve overall marketing results. Bricker will be responsible for cross-functional initiatives that span marketing, product and sales.
Prior to joining New York-based Lumentus Social, Bricker held product roles at companies such as Nielsen and NetBase Solutions, and gained diverse experience developing product and research and development teams at Custom Show and most recently at Knoa Software. With his experience in engineering, sales, product marketing and strategy, Bricker will bolster cross-discipline collaboration and productivity at Lumentus Social.
Strengthening the company’s all-in-one, easy-to-use, content-first social media publishing cloud solution helps clients in residential real estate, franchise and other industries that manage multiple locations confidently decide what social media content to share, often an obstacle for those new to this marketing arena.
“We look forward to the contributions Elliot will make to further help our partners and their customers stay ahead of marketing challenges in the ever-changing social media landscape,” said Adam Selig, Lumentus’ Managing Partner, and COO.
About Lumentus Social
Lumentus Social provides a SaaS solution for publishing client-specific industry and geographically relevant news and information to social media networks to help deliver on the premise that 80 percent of social media users report doing business with the brands they connect with on social media.
Corporations such as real estate brokers, franchisors, insurance brokers and more are enabled to seamlessly provide market-leading technology to assist their agents and franchise owners who often don’t have the time, inclination or skills to manage their social marketing activities effectively. Lumentus Social guarantees their users’ social media assets are robust and engaging for their customers and product fans.
Lumentus Social is the technology unit of Lumentus, a digital marketing and reputation management firm that provides strategic counsel and creative communications solutions to clients in the financial services, healthcare, public policy, real estate and other industries.