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We begin with an in-depth analysis of the internal and external forces that are creating client inflection points.
Working closely with you, we reach consensus on a core strategy and communications objective to ensure that your business objectives will be achieved. After all, our senior partners are not only communications experts, but they ran their own businesses. Several are serial entrepreneurs and our chief executive officer took his last company public.
From there, our internal “war room” goes to work. Senior leadership from each discipline gathers to debate overall client objectives and determine the right channels that most efficiently and effectively accomplish your communications goals. Team members with decades of experience sit alongside those with cutting-edge technology knowledge ensuring a 360-degree, full spectrum analysis is performed.
This results-oriented process assesses the assignment through the lenses of the key concepts of paid advertising, earned media – traditional public relations, owned digital content and shared social media techniques. We often are called upon for our expertise in public affairs and we have a deep and broad bench of government affairs experts – in Washington, in state capitals and even down to county and municipal seats of legislative or political power.
The outcome: an immediate and sustainable communications plan that identifies optimal communications channels, strategies and tactics for both the near and long-term.