Marc Beharry has more than 15 years of experience in digital marketing and began his career as a developer for organizations including Bell Labs Lucent Technologies, AT&T and The Economist Magazine group.
Marc joined Lumentus from Tribal Worldwide/DDB, where he was Senior SEO Strategist and developed a track record of success generating traffic and conversion from internal and external search channels. His expertise focuses on implementing market research into campaigns, optimizing those campaigns into sales or public policy visibility and proving those successes across a variety of platforms.
Since making the transition to digital marketing, Marc has focused on Search Engine Strategy, Analytics and Conversion Optimization, which is the process of generating more leads from the existing audience through a constant process of testing. He can frequently be heard reciting the mantra, “Always be testing!”
Over the years, Marc has developed and implemented digital strategy for brands including, Advil, Nexium 24hr, Celgene, Novartis, the Kingdom of the Netherlands, the Green Bay Packers, Lawyers.com, the Children’s Aid Foundation and more.
Marc attended Syracuse University and holds certifications in Google Analytics, Google Adwords, Microsoft Windows and HTML.