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We help clients elevate their visibility, distinguish themselves in the marketplace and – most importantly – ensure that their online profile is projected and protected reflecting their core values. We assess the online perception of our clients and their brands, ensure that their overall communications program and objectives remains valid and effective and determine their key stakeholders.
We perform both conceptual and technical audits to ensure that websites are current, fully functioning and properly optimized. We determine if existing traditional communications programs are aligned with corporate objectives and consistently achieve their objectives.
We also determine if all communications channels are being leveraged for maximum effectiveness – from institutional or trade advertising to public relations to social media activity. We can also assist in developing or better promoting corporate social responsibility efforts and diversity programs. All of these aspects are parts of the foundation of a strong reputation.
We often work with existing communications consultants, advertising or public relations firms and other advisors in collaboration, or provide key traditional elements ourselves.
As experienced business founders and executives ourselves, we never lose sight of ultimate business goals. We help ensure that our clients’ brands can withstand reputational attacks and that dynamic, proven systems are in place to manage through crises.
Over the years we have established full-spectrum personas for start-up clients and managed complete rebranding campaigns and developed a strong pedigree in crisis communications. Our collective communications experience spans more than 250 years and our detailed knowledge of search engine optimization, social media and online media is without parallel.