Online Reputation Management Process:

BUILD, GROW AND PROTECT YOUR ONLINE REPUTATION

  • Build and optimize company and executive websites
  • Develop and implement social media and content strategy
  • Leverage third-party endorsements and media

BENCHMARK

  • Analyze search results, comments and existing digital footprint to set benchmark rankings
  • Evaluate individual search results for authority, accuracy and sentiment.

DEVELOP AND IMPLEMENT PLAN

  • Build the road map for managing and improving your digital reputation by assessing content, assets and online sentiment
  • Leverage digital assets (social media, websites, optimized content, etc.) to create a comprehensive, integrated communications plan to improve and protect your online reputation

MONITOR, MEASURE & MAINTAIN

  • Track progress of implemented communications plan
  • Monitor for any negative content or posts, allowing for frequent adjustments

process-infographic

INTEGRATED APPROACH SPECIFIC TO COMPANY AND INDUSTRY

Hedge Funds Private Equity Venture Capital Prime Brokers Financial Services Banking Legal Services Law Firms Legislative Actions High Net-Worth Individuals Pharmaceuticals Politicians Non-Profits Oil and Gas College and Universities Startups Public Companies