Portfolios with Purpose Case Study
 
 

Portfolios with Purpose Sets Record 
Donations for Charity

Portfolios With Purpose (PWP) is a not for profit fantasy stock selection competitions where each player competes on behalf of their favorite charity.

 

CHALLENGE:

Portfolios With Purpose set out to raise a record $400,000 for charity in its 2016 campaign, as well as raise awareness and engagement through social media.

APPROACH:

An intensive influencer and social media campaign across Facebook and Twitter to engage their audience on digital platforms and drive contestants to their website.

  • Expand, optimize and manage social channels.
  • Create and execute custom content calendar
  • Digital support at major events.
  • Engage influencers and charities
  • Manage social ad campaign

RESULT:

PWP raised $405,000 for charity.
 

Social Media drove 15% of web traffic

60 Day Campaign Launch
Impressions: 283,000
Retweets: 102
Likes: 178

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