Portfolios with Purpose Case Study

Portfolios with Purpose Sets Record 
Donations for Charity

Portfolios With Purpose (PWP) is a not for profit fantasy stock selection competitions where each player competes on behalf of their favorite charity.



Portfolios With Purpose set out to raise a record $400,000 for charity in its 2016 campaign, as well as raise awareness and engagement through social media.


An intensive influencer and social media campaign across Facebook and Twitter to engage their audience on digital platforms and drive contestants to their website.

  • Expand, optimize and manage social channels.
  • Create and execute custom content calendar
  • Digital support at major events.
  • Engage influencers and charities
  • Manage social ad campaign


PWP raised $405,000 for charity.

Social Media drove 15% of web traffic

60 Day Campaign Launch
Impressions: 283,000
Retweets: 102
Likes: 178