Morgan Stanley Case Study

Morgan Stanley Brings Diversity Program to Life



Morgan Stanley looked to humanize the financial institution, increase its multicultural reach and show how it gives back to the community.


Lumentus created a video series for Morgan Stanley, highlighting the diversity amongst company executives and financial advisors, 
as well as the community they serve.

  • Leverage videos across multicultural section 
of website and social channel
  • Personalized stories of executives and members of the community
  • Tell story through perspective of employees 
and event attendees