Morgan Stanley Case Study
 
 

Morgan Stanley Brings Diversity Program to Life

 

CHALLENGE:

Morgan Stanley looked to humanize the financial institution, increase its multicultural reach and show how it gives back to the community.

APPROACH:

Lumentus created a video series for Morgan Stanley, highlighting the diversity amongst company executives and financial advisors, 
as well as the community they serve.

  • Leverage videos across multicultural section 
of website and social channel
  • Personalized stories of executives and members of the community
  • Tell story through perspective of employees 
and event attendees