MetLife Case Study
 
 

MetLife Raises Awareness of Corporate Responsibility Efforts

 

CHALLENGE:

MetLife launched a large corporate responsibility program, with content and videos but received limited traffic and visibility.

APPROACH:

Expand the CSR section of MetLife’s website, creating compelling content about their effort. Then, created a campaign to drive traffic 
to the site.

  • Research best and most valuable keywords
  • Launch Google Adwords campaign
  • Leveraged Google display network to advertise on relevant websites
  • Highly targeted ads
  • Create compelling ad content
  • Drive readers to pages specifically created for the campaign

RESULT:

3 month Google Adwords campaign generated.

  • 71,268 clicks to CSR section of website
  • 9.9 Million impressions

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