CAIA Case Study
 
 

CAIA Increases Engagement with Members

Chartered Alternative Investment Analyst Association (CAIA) a non-profit organization that serves 
as the world leader and authority in alternative investment education.

 

CHALLENGE:

Increase brand awareness among Members, exam Candidates, and prospects, and to increase engagement and communication with existing Members.

APPROACH:

Integrated digital and social campaign.

  • Create company LinkedIn page
  • Develop and execute custom content calendar
  • Support launch new chapters in India and Cayman Islands
  • Create personal accounts and train executives on social media
  • Actively manage LinkedIn, Facebook and Twitter pages

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RESULT:

LinkedIn Growth 75%
SM engagement up 50% from prior year
 
2015 Key Results

LinkedIn Twitter Facebook
Growth 75% 45% 25%
Impressions 558,630 715,000 94,259
Engagements 6,003 3,138 3,305