CAIA Case Study

CAIA Increases Engagement with Members

Chartered Alternative Investment Analyst Association (CAIA) a non-profit organization that serves 
as the world leader and authority in alternative investment education.



Increase brand awareness among Members, exam Candidates, and prospects, and to increase engagement and communication with existing Members.


Integrated digital and social campaign.

  • Create company LinkedIn page
  • Develop and execute custom content calendar
  • Support launch new chapters in India and Cayman Islands
  • Create personal accounts and train executives on social media
  • Actively manage LinkedIn, Facebook and Twitter pages



LinkedIn Growth 75%
SM engagement up 50% from prior year
2015 Key Results

LinkedIn Twitter Facebook
Growth 75% 45% 25%
Impressions 558,630 715,000 94,259
Engagements 6,003 3,138 3,305