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A leading hedge fund took a more activist role in its investments and found this change for a “private firm” was difficult because it had no platform to have its voice heard. While they were able to generate press, the articles were inconsistent and most failed to fully articulate their position. After the initial news hit, their story was lost to most audiences. The company and people with opposing views had significant relationships and digital assets to continue to promote their position.
To build a digital platform for the Hedge Fund to distribute, monitor and reinforce their positions.
Through our monthly reporting we demonstrated a significant increase in the reach of key messages in relation to the opposing view. Our client has since won a number of high profile battles – obtaining board seats and other concessions from management.